You really do have to hand it to Shameless on the innovative marketing of their dvds.
I always thought the original Shameless distinctive yellow boxes, spinebuilder and so on, were a very clever piece of marketing. Then we have the yellow Blu-ray cases and now this!
Kudos to the Shameless team for doing something totally unexpected and off the wall with this one. Never having seen the film before, I'm really looking forward to picking this one up, wibbly wobbly cover and all. Brilliant
