 Clunk Click Every Trip
Clunk Click Every Trip.
In honour of the late great Jimmy Saville.OBE
"How's about that, then?", "Now then, now then", "Guys and gals", "Goodness gracious", & "as it happens".
"Clunk Click Every Trip" was the slogan of a series of British public information films sponsored by the Royal Society for the Prevention of Accidents (RoSPA), commencing in January 1971 and starring Jimmy Savile. The slogan was introduced during the previous campaign, fronted by Shaw Taylor and featuring the slogan "Your Seatbelt Is Their Security". However, it was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt that proved the most memorable aspect of that campaign, and so it was upgraded to act as the slogan when the films moved into colour.
The advertisements highlighted the dangers of being thrown through the windscreen in a traffic collision and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983, in the UK, although car manufacturers had been legally obliged to fit front seatbelts in vehicles since 1965.
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