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Originally Posted by PaulD  I know. I guess they probably wouldn't be able to afford it if they did it in the early evening when more people are online maybe? |
Possibly; but if they can't afford it, they shouldn't be doing it at all, imo.
Around lunch time would be good (more people online), although 4pm GMT would be around lunch time for a lot of people in the US, and quitting time for a lot of people in mainland Europe, so maybe they're catering more for the export market with these deals and therefore promoting the label abroad to get more customers.