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Originally Posted by Demdike@Cult Labs  Its a neat ploy really. Hellgate would never sell a thousand copies normally. Slap a limited edition sticker on it and the punters (euphemism) will flock to buy it.  |
As far as Arrow Video is concerned, it's a win-win idea as they won't lose anything by promoting it as a limited run, so any purchases over and above those they would normally have had for the title is a bonus. In that sense, there is nothing to lose and everything to gain!
I just hope they won't do the same with every new release as it can get very tired, very quickly.