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Originally Posted by platostotal  I would bet good money that HMV threw a large wad of cash at 88 to get those films on the shelf at £8.99 (my local HMV just put 7 copies of Mother's Day on the shelf) as a young company if 88 can shift s*@t loads of discs quick even if the profit per unit is down to £1 each they would go for it as even that £1 keeps them in the black rather than stacking them up in a warehouse somewhere waiting for Cult Labbers to snag em all 
Also those red BD cases really stand out on shelves (all good publicity) |
Just as you say, they must be selling them to HMV for pretty cheap for HMV to then sell them on for £9, cause 88 and HMV will both be getting some profit from that low price. But 88 are encouraging people to support them direct and then putting the same product up on their own website for £15, while fully aware you can get them six quid cheaper on the high street.
Where's the business sense?
If they put them up on the website for a similar price, people on a budget who still want to directly support the label would maybe be more inclined to buy them from there.