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Originally Posted by Demdike@Cult Labs  It's generally regarded that a studio makes 55% of it's final gross. So even if it was budgeted at $25m it would have needed to make $50m to be just about in profit, which given the recorded figures seems unlikely. So as you say Nos, it was a big flop. |
There is a maxim about studios spending about the same on a production budget as they do on publicity, so the bigger the film, the bigger the publicity budget, would explain that percentage. Mark Kermode talked about John Carter flopping because it cost something like $300 million and the same was spent on publicity, meaning it needed to make $600 million just to break even, which it failed spectacularly to do.