Quote:
Originally Posted by Nosferatu@Cult Labs  There is a maxim about studios spending about the same on a production budget as they do on publicity, so the bigger the film, the bigger the publicity budget, would explain that percentage. Mark Kermode talked about John Carter flopping because it cost something like $300 million and the same was spent on publicity, meaning it needed to make $600 million just to break even, which it failed spectacularly to do. |
I'm never convinced by that to be honest.
Take a Bond film for example. There's the production budget and publicity but then they must rake a hell of a lot back from advertisers such as BWW, Rolex etc who are desperate to get in on the game with mass tv ads, billboards etc.
However when i look at Box Office Mojo's chart which i do each week, i always look at a film in profit if it's over double it's production budget which is actually just as you say anyway.