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Originally Posted by Demdike@Cult Labs  I'm never convinced by that to be honest.
Take a Bond film for example. There's the production budget and publicity but then they must rake a hell of a lot back from advertisers such as BWW, Rolex etc who are desperate to get in on the game with mass tv ads, billboards etc.
However when i look at Box Office Mojo's chart which i do each week, i always look at a film in profit if it's over double it's production budget which is actually just as you say anyway. |
There are obvious exceptions, such as the Bond films, but whether they factor the product placement and adverts into the promotion budget, reducing it significantly, would be interesting. Going to the cinema before SPECTRE was released was weird because I occasionally saw three or four Bond-themed adverts before the trailers, and one afterwards, pushing products from Belvedere vodka to Heineken, Land Rover vehicles, and Sony mobile phones.