I think money is a consideration but in most cases I don't think it occurs to companies any more. The reason you got great booklets in those AB DVDs was because the late, great Mo Claridge was really keen on giving good value. I remember him telling me how he could not understand why companies wouldn't do booklets and he wanted fans to be happy.
I have to say the margins on DVDs are so horrific that any little extra is now carefully weighed-up but I'm delighted that Arrow went along with trying out booklets and also that they've tried out all these random packaging ideas I've thrown at them - I have a huge pile of packaging samples we had made up to arrive at the final Dawn version.
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