Quote:
Originally Posted by Almar@Cult Labs 
I have to say the margins on DVDs are so horrific that any little extra is now carefully weighed-up but I'm delighted that Arrow went along with trying out booklets and also that they've tried out all these random packaging ideas I've thrown at them - I have a huge pile of packaging samples we had made up to arrive at the final Dawn version.
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The Dawn booklet is really good, and as a consumer, it does make the difference. Unfortunately, it's difficult to gauge just how many people appreciate the extra effort. I suspect fans
do value certain extras such as booklets and creative packaging - I know quite a few people who still cherish their old Evil Dead 2 tins, for example. But when evaluating overall product sales, it must be difficult to justify the additional expense.