Quote:
Originally Posted by Nosferatu@Cult Labs  I think it's all to do with the bottom line, with films which are cheap to produce and cinemas willing to show for a small fee potentially making a huge profit against major studio films costing hundreds of millions of dollars and having cinemas demanding more money because of 3-D projectors, D-Box seats and other expenses, plus everything that goes into trailing the film at cinemas, on TV, posters for buses, bus stops, buildings and in cinemas (also major plastic or cardboard displays in theatre foyers, special cups, and other promotions) eating into the profit margin potential of something like a Star Trek, Marvel, or Disney film.
Of course, with a known commodity, you don't need the same level of marketing when the 'consumers' at cinemas are already brand aware and just need to be told there is a new film from that series/franchise – the expenditure is all about launching the brand in the first place. |
Made me recall an anecdote from Kit Harrington.
I can't remember where from, perhaps on Graham Norton's chat show or even Empire.
Harrington was talking about filming
Spooks: The Greater Good on location in London, however they had to keep stopping the cameras as double decker buses kept passing with Harrington's image on them promoting
Pompeii which was hitting cinemas at the time.