[J Harker]

Originally Posted by Nosferatu@Cult Labs

plus everything that goes into trailing the film at cinemas, on TV, posters for buses, bus stops, buildings and in cinemas (also major plastic or cardboard displays in theatre foyers, special cups, and other promotions) eating into the profit margin potential of something like a Star Trek, Marvel, or Disney film.

I always assumed the publicity/advertising was accounted for in a films budget.