Quote:
Originally Posted by gag  You would think that some film could sell themselves with little advertising. Because of what the film is.
And others i think go overboard, to extend their in youre face and you're sick of hearing about it 3months before it even hits the cinema, so no wonder it cost them a fortune.
Yet others sell them self, little unknown films with hardly any advertising but do reasonable ok, from all the film critics and reviews in papers and magazines.
Its a funny old world.. |
One might reasonably expect that a big budget film from a well-known franchise – the next Avengers movie, for example – would need very little in the way of publicity, but do you really think Marvel/Disney wants to take the risk of people going purely due to word-of-mouth? I don't, and believe they want as much exposure as possible to guarantee bums on seats and as many watching the film in cinemas as possible.
In terms of counter-programming, smaller movies rely on word-of-mouth, adverts in magazines, on radio, and TV, using a relatively small budget to reach the target audience (those not interested in whatever blockbuster is going to dominate the cinemas at the time) with minimal financial outlay.