[gag]

Originally Posted by Nosferatu@Cult Labs

One might reasonably expect that a big budget film from a well-known franchise – the next Avengers movie, for example – would need very little in the way of publicity, but do you really think Marvel/Disney wants to take the risk of people going purely due to word-of-mouth? I don't, and believe they want as much exposure as possible to guarantee bums on seats and as many watching the film in cinemas as possible.

In terms of counter-programming, smaller movies rely on word-of-mouth, adverts in magazines, on radio, and TV, using a relatively small budget to reach the target audience (those not interested in whatever blockbuster is going to dominate the cinemas at the time) with minimal financial outlay.

You be surprised how many people i know that dont watch many films outside the Hollywood/ Blockbuster zone and think they be rubbish because its not a success if it hardly gets much publicity. And can barely name a film if it isnt.