Quote:
Originally Posted by Mojo  I couldn't care less about slipcases from any label, to be honest. I'd rather have the money spent on these put towards new releases. |
I think in a lot of ways they are a pretty good marketing tool and actually enable labels to earn more profit from their releases and quickly too.
There are clearly enough people who are willing to pay £5+ extra for a bit of cardboard and in doing so are also ordering direct from the distributor too therefore ensuring they get the sale and a larger profit because of it. If you consider how much these slipcovers cost to produce (must be pennies each when ordering a bulk lot) then I suspect it can be quite lucrative for distributors to offer these and there are enough suckers, er, I mean fans (
) who are willing to splash out the extra coinage (and on the day of release too) in order to snag these limited edition covers.
A lot like steelbooks, limited numbered editions, custom packaging and offering limited booklets, all are tools to try and maximise release day sales and are often at a premium price in order for labels to recoup their costs quicker.