I would imagine that all the Freeview, Satellite and Streaming services would have had an impact.
Back in the 80's and 90's, most people would have had 4-5 channels, so viewing figures would have been better.
Whereas the Movie lineup especially the Premiers don't have the wow factor as compared to the days where seeing (And recording) Films like Labyrinth and Innerspace would have me all excited.
I believe the big Terrestrial Movie Premier over Xmas is Aladdin and No Time To Die, which I believe is New Year's Day
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