[Nosferatu@Cult Labs]

There's a good article in The Guardian on streaming, physical media, and the people keeping the home video market going. Some of it is below, but it's worth reading the whole piece.

Streaming was supposed to kill physical media, and has come very close. The DVD and Blu-ray market fell from $4.7bn in revenue in 2017 to barely $1.5bn in 2022. In September, Netflix ended its movie-by-mail service. Best Buy has removed physical media from its brick-and-mortar stores, and Target and Walmart may follow. Some new films may never be released physically at all.

Yet a counterrevolution has been gathering. Some film fans never gave up physical media: they've spent years quietly buying thrift-store discs, discarded by the many US households that no longer have DVD or Blu-ray players, and waiting for their chance to rise again. Other fans, frustrated by streaming's limitations, have recently rediscovered physical media and trickled to join its rear-guard army.

Physical media will never regain its heights, but it may live to fight a little longer - supported by loyalists and by a cottage industry of independent and boutique film distributors that license classic and cult films and sell high-quality physical editions to eager, sometimes frantic, fans. Some of these labels offer streaming channels or video-on-demand as well, but still find business in Blu-rays. "We've grown rather than shrunk," Umbrella Entertainment, a distributor in Australia, told me.

And when Universal released Oppenheimer on 4K Blu-ray this fall, the initial run sold out, with feverish Christopher Nolan fans pillaging the same megastores that are moving to drop physical media. 4K Blu-rays are currently the smallest slice of the film disc market, and require ultra-high-definition players and TVs, meaning that the Oppenheimer run was driven by a niche within a niche. But the episode seemed to indicate that a market exists - especially when it has champions.

Nolan himself had encouraged fans to rally to physical media: "If you buy a 4K UHD, you buy a Blu-ray, it's on your shelf, it's yours," he told IGN last year. "[Y]ou own it. That's never really the case with any form of digital distribution." Oppenheimer's producers also resisted the recent trend of giving films perfunctory theatrical releases, or none, then rushing them online.

https://www.theguardian.com/film/202...d-for-our-dvds