As much as I love the 4K Ultra HD format and consider it to the be best available way of experiencing a film with appropriate AV quality, I generally wait until the releases are in an offer (2 for 30, 3 for 30 etc), and buying them when they are brand-new and full price is rare for me.
If they were 5 or 10 quid cheaper, I'd buy more of them on release date.
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