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Old 25th July 2011, 08:30 AM
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Default A note on the 2nd run of Almost Human

As the first 1,000 units of Almost Human have almost completely sold out, Shameless will be launching a second run in the near future.

They have been advised that they will need to use a different CAT number for this second edition so that customers do not think they are ordering the lenticular version and then returning the DVD when they don't get it. This means that when the first 1,000 units run out, SHAM032 will be deleted.

However, Shameless is also aware that anyone buying the second, non-lenticular edition will want it to occupy the same place in their collection that the first-run copy would have done. Therefore, they have come to the decision that all second run editions will have the CAT number SHAM400, making it a different product to avoid confusion with retailers. However, the big spine number will be 32.1 so that it can occupy the same spot in your Shameless collection, while still being differentiated from SHAM032.

Hope this makes sense!
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